OriMar Living Blogs & Guides
Best Areas To Buy In The Orihuela Costa
OriMar Living in the Orihuela Costa
The Orihuela Costa is a long-time favourite for international buyers. In 2025, the appeal is still strong. The coast runs 16 kilometres from Punta Prima to Campoamor. It blends golden beaches, golf, expat hubs and a sunny micro-climate. Moreover, road links are excellent. Alicante and Murcia airports are close. Schools, clinics, supermarkets and sports centres are on hand. As a result, the area works for holiday homes and full-time living.
So, which neighbourhood suits you best? Below, we compare the best areas to buy in Orihuela Costa. We balance lifestyle with rental returns, so you can decide with confidence.
Cabo Roig: Prestige by the Sea
Cabo Roig is the blue-chip choice. The headland has a smart marina, two coves and a lovely promenade. The look is polished yet relaxed. You will see white-walled villas, low-rise apartments and lively terraces.
Property snapshot: Detached villas with pools and sea glimpses. Renovated bungalows on older streets. Modern apartments close to the sand.
Who it suits: Beach-first buyers and boat owners. Also, anyone who wants prestige and walkability.
Rental outlook: Peak-season demand is strong. Cov es, the marina and dining drive occupancy. Premium homes with outdoor space achieve top rates.
Lifestyle notes: Easy coastal walks to La Zenia and Campoamor. Quick access to beach clubs, padel, tennis and the bike path.
Why it’s hot in 2025: Summer rentals remain proven. Demand for high-spec villas and lock-up-and-leave apartments stays steady. The cosmopolitan scene keeps its shine.
Villamartín: Golf Greens and Global Friendships
Villamartín centres on a championship golf course and a sociable plaza. The community is international and practical. Cafés sit under palms. Events run all year. New builds join mature urbanisations with gardens.
Property snapshot: Townhouses and apartments in resort-style communities, often with pools. Villas around the fairways.
Who it suits: Golfers and winter-sun seekers. Digital workers who prefer community over coastline. Families needing space without coastal prices.
Rental outlook: All-year demand from golfers and long-stay winter renters. Summer holiday lets also perform well near services and pools.
Lifestyle notes: Three 18-hole courses minutes away. Saturday markets. Fast trips to La Zenia Boulevard and the beaches.
Why it’s hot in 2025: Amenities are rich. The atmosphere is friendly. Buy-to-let profiles are balanced.
La Zenia: Where Beach and Lifestyle Meet
La Zenia nails the beach-plus-convenience test. The sandy, family-friendly beach is broad. Meanwhile, La Zenia Boulevard delivers shopping, dining and events. Together, they lift lifestyle and rentals.
Property snapshot: Modern apartments and townhouses near the mall and coast. Older bungalows on quiet streets. Select villas on larger plots.
Who it suits: Families and yield-focused investors. Also, anyone who wants to park the car and walk.
Rental outlook: High short-term demand from Easter to autumn. Homes with terraces and shared pools book first.
Lifestyle notes: Beach days and mall nights. Fitness classes and many dining options within 10–15 minutes.
Why it’s hot in 2025: Walkability and year-round buzz keep La Zenia on every shortlist.
Playa Flamenca: Community Spirit with Nordic Flair
Playa Flamenca trades on warmth — of the people as much as the climate. The seaside promenade, weekly market and low-rise profile create a classic Mediterranean feel. A strong Scandinavian contingent has nudged quality upward in cafés, bakeries and interiors.
Property snapshot: Low-rise apartments, bungalows with patios, and compact villas in established urbanisations.
Who it suits: Community-minded buyers, retirees, and long-stay winter residents looking for gentle pace and easy routines.
Rental outlook: Reliable spring and summer occupancy; winter lets benefit from the promenade and flat terrain for everyday walking.
Lifestyle notes: Morning sea swims, cycle-friendly roads, and local restaurants that stay open beyond peak season.
Why it’s hot in 2025: Walkability, neighbourly feel, and steady northern-European demand without the glitz (or price tag) of headline resorts.
Punta Prima: Contemporary Coastal Living
Once “up-and-coming,” now fully arrived. Punta Prima mixes chic new-build complexes with sea views, sleek townhouses and handy links to Torrevieja’s services and nightlife. Younger professionals and remote workers love the blend of modern amenities and seafront ambience.
Property snapshot: Newer apartments with glass-fronted terraces, rooftop solariums and spa-style communal areas; smart townhouses in gated communities.
Who it suits: Design-conscious buyers, digital nomads, and investors targeting short breaks and mid-term stays.
Rental outlook: Eye-catching yields for sea-view homes; shoulder seasons perform well thanks to Torrevieja proximity and modern amenities.
Lifestyle notes: Waterfront dining, coastal path runs, and rapid access to hospitals, supermarkets and city-style services.
Why it’s hot in 2025: Contemporary design, high amenity density, and strong returns on view-led properties.
Campoamor: Luxury Among The Pines
South of Cabo Roig, Campoamor blends pine-scented residential streets with dramatic seafront views. It’s discreet and green, dotted with substantial villas and select apartment blocks, plus a beach club scene that hums from spring to late summer.
Property snapshot: Large detached villas (often with established gardens), boutique apartment communities, and hillside homes with broad terraces.
Who it suits: Space-seekers, privacy lovers, and second-home owners wanting a refined coastal base.
Rental outlook: Seasonal but premium; larger homes attract multi-gen families and groups seeking a “villa holiday” close to the sea.
Lifestyle notes: Tennis and padel clubs, coastal hiking trails, and lazy lunches overlooking the coves.
Why it’s hot in 2025: Seclusion without isolation, bigger plots, and a quietly luxurious reputation that endures.
Which Orihuela Costa Area Is Right For You?
From the prestige of Cabo Roig to the practicality of Los Dolses, Orihuela Costa has a neighbourhood for every buyer profile. The question isn’t whether to buy — the lifestyle and investment fundamentals already stack up — but which corner mirrors your priorities. For some, that’s a golf-side apartment in Villamartín; for others, a modern sea-view pad in Punta Prima or a pine-framed villa in Campoamor. In 2025, Orihuela Costa remains one of Spain’s most compelling destinations for overseas buyers.
👉 Thinking of selling? Request a free valuation to understand today’s market for homes like yours.
👉 First-time buyer in Spain? Explore the FAQs on residency, legal checks and healthcare.
👉 Ready to explore? Book a discovery call or start a WhatsApp chat with a local advisor for instant property
Municipality of Pilar de la Horadada
Step just south of Orihuela Costa and you’re in the municipality of Pilar de la Horadada (Alicante, Valencian Community) — home to the seaside towns of Torre de la Horadada and Mil Palmeras, plus the green, inland village of Pinar de Campoverde. These close neighbours share the same sun-soaked lifestyle and easy access to beaches, golf and airports, but they sit outside Orihuela Costa’s boundary and are served by Pilar de la Horadada Town Hall for local services, taxes and community facilities — a small administrative difference, with big everyday conveniences for year-round living.
Pilar de la Horadada: Sun-Soaked Lifestyle
Pilar de la Horadada is not to be missed on your search for property in the Costa Blanca, Spain as in our opinion it provides a rare mix of spanish culture and lifestyle that expat families will love.
Property snapshot: Value-rich resale townhouses in established urbanisations, spacious apartments in the centre, and new-build villas/duplexes on the outskirts with private pools and off-street parking.
Who it suits: Permanent relocators needing services in walking distance, families, and buyers wanting more “local Spain” without sacrificing convenience.
Rental outlook: Strong for long-term lets; holiday demand concentrates around summer and festival weeks, particularly for larger family homes.
Lifestyle notes: Cycle routes to the coast, weekly markets, municipal sports centres and quick motorway access.
Why buy in 2025: Wide choice of property types and price points, authentic year-round rhythm, and growing international community that still feels distinctly Spanish.
Torre de la Horadada: Coastal Village Charm
Torre is Pilar’s seaside face: Blue Flag beaches, an easygoing marina and a summer promenade lined with cafés and heladerías. It’s compact, walkable and increasingly coveted for family holidays.
Property snapshot: Frontline and near-frontline apartments/townhouses with lift access and terraces; traditional resale homes on quiet grid streets; newer low-rise communities slightly back from the sand.
Who it suits: Beach-centric families, holiday-let investors, and buyers seeking a classic Spanish seaside vibe.
Rental outlook: Excellent July–September occupancy; shoulder-season weekends buoyed by Spanish city-breakers.
Lifestyle notes: Dawn swims, chiringuitos, kids’ bikes on the paseo, and a friendly marina scene.
Why buy in 2025: Seafront living at prices often keener than Orihuela Costa, resilient summer rental demand, and a healthy mix of new and resale options.
Pinar de Campoverde: Green Hillside Retreat
Ten minutes inland, Pinar trades waves for whispering pines and wide skies. Cooler summer evenings, leafy avenues and views across the Vega Baja make it a favourite for space-seekers.
Property snapshot: Predominantly detached villas on generous plots (many with mature gardens and pools); renovation opportunities alongside smart, modern builds on the outskirts.
Who it suits: Retirees, remote workers who want privacy, and anyone prioritising plot size and tranquility.
Rental outlook: Seasonal for holidaylets; attractive for long-term relocators seeking a residential feel close to golf and coast.
Lifestyle notes: Trail walks, bird-song mornings, local cafés around the village core, and swift hops to Lo Romero Golf and the beaches.
Why buy in 2025: Excellent price-per-square-metre versus the coast, calm residential character, and easy access to beaches, golf and motorways.
Mil Palmeras: Laid-Back Coastal Living
True to its name, Mil Palmeras is palm-framed and unhurried. A wide sandy beach, compact centre and family-friendly vibe define the area, with everything a gentle stroll away.
Property snapshot: Popular new-build apartment complexes near the beach with resort amenities; affordable resale apartments and bungalows in tidy communities.
Who it suits: Holiday-home buyers who prize simplicity and sea days; couples and retirees chasing relaxed routines.
Rental outlook: Steady holiday demand in summer; well-priced homes with outdoor space rarely sit empty.
Lifestyle notes: Beach breakfasts, sunset walks, and an easy pipeline to neighbouring Torre and Orihuela Costa for shopping and nights out.
Why buy in 2025: Great value versus the “big-name” resorts, strong family appeal and a genuine seaside community feel.
Ready to find your match?
Tell us your must-haves (budget, bedrooms, lifestyle priorities) and we’ll shortlist areas and properties that fit — no spam, just smart curation.
- Chat on WhatsApp: Message a local advisor
- Book a discovery call: We’ll map areas to your brief and outline rental potential.
••Request a free valuation: Considering selling? We’ll benchmark your home against current demand.